Services
Shopify Development Services in the Philippines
I'm Roy De La Torre, a Shopify developer based in Metro Manila, Philippines, working in Liquid, Shopify Plus, headless Shopify, and Shopify's API and app ecosystem. I build stores engineered around Core Web Vitals and custom UX rather than stacked on top of heavy apps. Local Philippine builds typically run ₱80,000–₱180,000+; international clients direct run $45–$75/hr or $3,000–$8,000+ per build.
What's Included
- Custom Shopify theme development in Liquid, built for speed instead of relying on heavy apps
- Shopify API and third-party app integrations
- Shopify Plus and headless Shopify builds (Next.js/React frontend with a Shopify backend)
- Custom Shopify Functions for advanced store and checkout logic
- Store performance optimization and Core Web Vitals tuning
- Analytics setup (GTM/GA4) and essential SEO markup for local Philippine brands moving to custom Shopify
How I Work
Every project follows the same process — strategy, wireframes, design, development, and quality assurance. See my full process.
FAQ
Shopify Development FAQs
Both, depending on scope and budget — fully custom Liquid themes built from a Figma/Adobe design for clients who want something tailored, or theme customization on top of an existing Shopify theme for a faster, smaller-budget turnaround.
About Liquid →Headless Shopify pairs a Next.js/React frontend with Shopify as the backend — it's worth the extra cost when you need custom UX or performance a standard theme can't deliver. For most standard stores, a well-built custom Liquid theme is the more cost-effective choice.
My public portfolio here is mostly WordPress and WooCommerce case studies so far — Shopify work is newer. I'm happy to walk through my Shopify experience and approach directly on a call rather than pointing you to a placeholder link.
See my WordPress projects →Yes — since I work in both WordPress/WooCommerce and Shopify, I can plan a migration that carries over your product catalog, content, and SEO equity rather than starting from zero.
Compare with WordPress development →