Rates

Pricing

Rates depend on scope, client location, and engagement length. These ranges reflect the type of work in my portfolio — from landing pages to full CRM-integrated rebuilds.

WordPress & SEO Rates

Hourly Rate

Local PH Clients

₱500–₱900/hr (~$9–16)

International Clients (US/AU/UK, direct)

$15–30/hr

CRM integrations, serverless functions, and site migrations justify the upper end of this range.

Agencies / Platforms (Upwork, OnlineJobs.ph)

$8–15/hr

Typical range for these platforms, priced above junior-level work.

Monthly (Part-Time Retainer)

Part-time (20 hrs/week), International

$1,200–2,400/month (~₱68k–135k)

Part-time, PH-based Company

₱25k–45k/month

Maintenance / Support Retainer, per Site

$150–400/month

Updates, backups, security monitoring, and minor fixes.

Per Project

Landing Page / Temporary Homepage

$300–600

Standard Business Site (Elementor/Divi)

$600–1,500

Custom Theme with ACF Flexible Content

$1,500–4,000

Custom-built themes, not page-builder templates.

WooCommerce Store

$1,500–5,000

Site Migration + Rebuild

$2,000–5,000+

CRM integrations, DNS/SSL cutover, serverless forms.

Malware Cleanup + Hardening

$300–800

Technical SEO Audit + Implementation

$400–1,000

PageSpeed / Performance Optimization

$250–600

Shopify Development Rates

Shopify rates reflect custom Liquid theme development, Shopify Plus/headless builds, and app/API integration work — positioned as performance and theme engineering rather than templated store setup.

Hourly Rate

International Clients (US/EU/AU, Direct)

$45–$75/hr

Custom Liquid sections, Core Web Vitals optimization, and custom UX built without stacking heavy apps.

Retainer

International Retainer (20–30 hrs/week)

$2,500–$4,500/month

Ongoing feature development, technical SEO maintenance, and performance optimization.

Full-Time, PH Agencies/Corporate (BGC/Makati)

₱85,000–₱130,000+/month

For local agencies or multinational hubs — custom-coding and SEO skillset above standard local WordPress developer salaries (~₱40k–60k).

Per Project

Custom Shopify Store Build (from Figma/Adobe design)

$3,000–$8,000+

Charge higher for headless architecture (Next.js/React frontend + Shopify backend) or custom Shopify Functions.

Local Freelance Shopify Build (PH Brands)

₱80,000–₱180,000+

For local mid-sized brands transitioning to custom Shopify — clean UI conversion, essential SEO markup, and GTM/GA4 analytics setup.

WordPress & SEO Rates Philippines | Roy De La Torre