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How Much Does a WordPress Developer Cost in the Philippines? (2026 Rates)
· Roy De La Torre
"How much does a WordPress developer cost?" is one of the first questions I get from prospective clients, and the honest answer is: it depends on where you're based, how you're hiring, and what you need built. Below are the actual rate ranges I quote in 2026, broken out by engagement type, so you can budget before we even get on a call.
Hourly rates
| Client type | Rate |
|---|---|
| Local PH clients | ₱500–₱900/hr (~$9–16) |
| International clients (US/AU/UK, direct) | $15–30/hr |
| Agencies / platforms (Upwork, OnlineJobs.ph) | $8–15/hr |
International direct clients pay more per hour than platform-sourced work, mainly because platform fees and client acquisition risk get priced in on marketplaces like Upwork.
Per-project rates
| Project type | Rate |
|---|---|
| Landing page / temporary homepage | $300–600 |
| Standard business site (Elementor/Divi) | $600–1,500 |
| Custom theme with ACF flexible content | $1,500–4,000 |
| WooCommerce store | $1,500–5,000 |
| Site migration + rebuild | $2,000–5,000+ |
| Technical SEO audit + implementation | $400–1,000 |
Monthly retainer rates
- Part-time (20 hrs/week), international: $1,200–2,400/month (~₱68k–135k)
- Part-time, PH-based company: ₱25k–45k/month
- Maintenance / support retainer, per site: $150–400/month
What actually moves the price
- Custom ACF theme vs. page builder — custom code costs more upfront but ships less bloat long-term
- WooCommerce or other complex functionality vs. a static business site
- Whether you're hiring locally in the Philippines, hiring an international freelancer direct, or sourcing through a platform
- One-off project vs. ongoing retainer — retainers are priced for predictable monthly work, not per-task
My honest take
If a quote for a standard WordPress business site comes in well under $600 or ₱25,000, ask what's being cut — usually it's either a page builder stretched past what it's good at, or no real testing or SEO setup before launch. On the other end, a five-figure quote for a simple brochure site is a sign you're paying for agency overhead rather than the actual build. These ranges reflect what real projects in my portfolio cost, not a rate card built to look competitive.